{"id":667,"date":"2024-01-10T09:16:24","date_gmt":"2024-01-10T09:16:24","guid":{"rendered":"https:\/\/oceanoutdoor.com\/?page_id=667"},"modified":"2025-10-20T10:22:11","modified_gmt":"2025-10-20T10:22:11","slug":"research-insight","status":"publish","type":"page","link":"https:\/\/oceanoutdoor.com\/research-insight\/","title":{"rendered":"Research & Insights"},"content":{"rendered":"\n
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Research and Insights\u00a0<\/span><\/p>\n

We set the bar high for insights and thought leadership within DOOH<\/h1>\n\n <\/div>\n <\/div>\n
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Our research and insights<\/h3>\n<\/div>\n\n\n\n
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We have determined the areas of focus that are key for brands, through expert knowledge of each sector, alongside a deep understanding of OOH and the positive impact it can have. From 10 years of neuroscience to specific audience research, consumer panel insights to tailor made case studies, our research strategy is always designed with our clients in mind.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/section>\n\n\n<\/div>\n<\/section>\n\n\n\n\n

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The Attention Dividend<\/h3>\n

Ocean\u2019s latest research proves that not all attention is equal, highlighting how large format Digital Out of Home consistently outperforms online and traditional OOH.<\/p>\n\n <\/div>\n \n <\/a>\n \n \n

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Neuroscience<\/h3>\n

We have pioneered Neuroscience research in the area of Digital Out of Home for over 10 years, identifying the true value of stand out advertising and what drives memory encoding for brands.\u00a0<\/span><\/p>\n\n <\/div>\n \n <\/a>\n \n \n

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Audience<\/h3>\n

Investment and focus on understanding each of our locations and each campaign we deliver.<\/span><\/p>\n\n <\/div>\n \n <\/a>\n \n \n

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Ocean Outcomes<\/h3>\n

A series of case studies and testimonials, showcasing the effectiveness of Out of Home advertising.\u00a0<\/span><\/p>\n\n <\/div>\n \n <\/a>\n <\/div>\n\n<\/section>\n<\/div>\n<\/section>\n\n\n\n\n

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The Ocean Outdoor audience is unrivalled<\/h2>\n

We give advertisers the opportunity to talk to the most affluent consumers living in the UK, the most affluent consumers visiting the UK and younger demographics who are hard to reach through other media channels.<\/p>\n

We focus on four key questions:<\/p>\n