{"id":514487,"date":"2025-11-13T15:01:29","date_gmt":"2025-11-13T15:01:29","guid":{"rendered":"https:\/\/oceanoutdoor.com\/?page_id=514487"},"modified":"2026-02-09T10:08:19","modified_gmt":"2026-02-09T10:08:19","slug":"category-focus","status":"publish","type":"page","link":"https:\/\/oceanoutdoor.com\/category-focus\/","title":{"rendered":"Category Focus"},"content":{"rendered":"\n
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Ocean Research\u00a0and Insights<\/span><\/p>\n

Category Focus<\/b><\/span><\/h1>\n\n <\/div>\n <\/div>\n
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Capturing the ideal audience in your category\u2019s media peak<\/span><\/h2>\n<\/div>\n\n\n\n
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Our regular category focus delves into the peaks of the year, predominantly in terms of media spend, aligning our sales and marketing with the latest insights to deliver long-term commercial advantage. We understand each category\u2019s audience, sales trends and best in class use cases of Out of Home. All this helps us to build deeper partnership relations, offer relevant packages at the right time and drive better outcomes for both our clients and our business.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n

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Ocean Talks <\/h2>\n\n\n
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\n \n Category Focus – How Out of Home feeds success to food brands<\/span>\n
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\n Category Focus – How Out of Home feeds success to food brands<\/a>\n
By Sophie Gunner<\/div>\n
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October 10, 2025<\/p>\n

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\n \n Category Focus – The seasons drinks brands can\u2019t afford to miss on Out of Home\u00a0<\/span>\n
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\n Category Focus – The seasons drinks brands can\u2019t afford to miss on Out of Home\u00a0<\/a>\n
By Shona Dobson<\/div>\n
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August 1, 2025<\/p>\n

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\n \n Category Focus – How can finance brands unlock greater exposure using DOOH?<\/span>\n
\n \"JP-Morgan-CWS-May-25-2\"\n \"ocean-talks-logo-200px\"\t\t\t\n <\/div>\n <\/a>\n\n \n
\n Category Focus – How can finance brands unlock greater exposure using DOOH?<\/a>\n
By Sophie Gunner<\/div>\n
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June 18, 2025<\/p>\n

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\n \n Category Focus – How can fashion and DOOH work together?<\/span>\n
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\n Category Focus – How can fashion and DOOH work together?<\/a>\n
By Sophie Gunner<\/div>\n
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March 17, 2025<\/p>\n

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\n \n Category Focus – Travel and tourism: why OOH is just the ticket\u00a0<\/span>\n
\n \"SAUDI-PLS-NOV-24-3-1920x1282\"\n \"ocean-talks-logo-200px\"\t\t\t\n <\/div>\n <\/a>\n\n \n
\n Category Focus – Travel and tourism: why OOH is just the ticket\u00a0<\/a>\n
By Shona Dobson<\/div>\n
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January 13, 2025<\/p>\n

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\n \n Category Focus – How to break through the beauty market<\/span>\n
\n \"1726745853010\n \"ocean-talks-logo-200px\"\t\t\t\n <\/div>\n <\/a>\n\n \n
\n Category Focus – How to break through the beauty market<\/a>\n
By Sophie Gunner<\/div>\n
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October 4, 2024<\/p>\n

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\n \n Category Focus – FMCG: Selling the sizzle with premium Out of Home<\/span>\n
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\n Category Focus – FMCG: Selling the sizzle with premium Out of Home<\/a>\n
By Steve Bernard<\/div>\n
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August 14, 2024<\/p>\n

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\n \n Category Focus \u2013 Why 2024 is the year of travel<\/span>\n
\n \"WA-PLS-Jan-23-3-1920x1276\"\n \"ocean-talks-logo-200px\"\t\t\t\n <\/div>\n <\/a>\n\n \n
\n Category Focus \u2013 Why 2024 is the year of travel<\/a>\n
By Shona Dobson<\/div>\n
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August 13, 2024<\/p>\n

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